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Sello

Sello was an experimental app that I lead the design of while at Shopify. The goal from the team was to make a mobile-first experience that removed the traditional barriers of creating a store. You didn’t need a brand, you didn’t need marketing experience, you didn’t even need a domain name. All you needed was a product, and Sello. Simply snap a photo of what you’re selling, add a few details and you’re selling.

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 I lead a small team that was treated more like a startup than any other team at Shopify. I worked with two designers, one front-end developer and a user-researcher that were dedicated to iterating on concepts within two week sprints. The UX team worked super closely with product and engineering as we were trying to work fast and learn our market fit.

I lead a small team that was treated more like a startup than any other team at Shopify. I worked with two designers, one front-end developer and a user-researcher that were dedicated to iterating on concepts within two week sprints. The UX team worked super closely with product and engineering as we were trying to work fast and learn our market fit.

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 The initial reaction to Sello showed that users were still having a hard time finding their first sale – so we decided to build a marketplace. This would allow two types of users in the app: sellers as well as buyers. 

The initial reaction to Sello showed that users were still having a hard time finding their first sale – so we decided to build a marketplace. This would allow two types of users in the app: sellers as well as buyers. 

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 We spent some time with the idea of pulling colours from the product photos to create a sense of brand without requiring input from the user. What is the most visual impact we can have with very little user input. It was a great project for research and learning about how to function on a high-pace iterative team.

We spent some time with the idea of pulling colours from the product photos to create a sense of brand without requiring input from the user. What is the most visual impact we can have with very little user input. It was a great project for research and learning about how to function on a high-pace iterative team.

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